Tuesday, April 19, 2011

A rose by any other name

Is it underused asset utilization? Collaborative consumption? Allocative efficiency? Idle capacity reduction? Fractional ownership? Timesharing? 

Or is it just sharing?

When multiple people use the same asset, it's just sharing. And it's just smart. Hotels aren't known as "p2p room sharing networks" (for good reason)- but it makes no sense to buy a whole new house when you go on vacation for a few days, or to bring your existing house with you. 

Access is the new own. Assets will (should) be more like that famous coffee commercial, "good til the last drop".

Thursday, April 14, 2011

Get your viral url ID here...

Some of you are starting to discover a great new tool we are using to introduce people to new features and upgrades on the site. Rather than keep it running in the background, we wanted to introduce our integration with LAUNCHROCK.com and how it will affect your experience on neighborrow.

If you already have a group or if you are already verified, your account most likely will not be affected, but we still would LOVE IT if you go to v2.neighborrow.com and get your unique URL and use it to invite people to the site.

If you don't have an account already, we are using this tool to manage how new members can access the site.

As a site that relies on not only geographic proximity but social proximity for exchanges, as well as a critical mass of users in each "neigh*borrow-hood", launchrock is a perfect fit for us.

If you try to create a group or borrow something and are redirected to v2.neighborrow.com, don't despair, it's super easy to get started and these tools help us keep the community close knit and thriving.


  1. You will be directed to v2.neighborrow.com and asked to enter your email
  2. You will receive a unique url
  3. Post this url anywhere you can- Lauchrock tracks the people who follow that link and sign up because of you
  4. The more people you get to sign up, the more quickly you will gain access yourself. We will also have contests and upgrades based on your invites. 
  5. You can check your progress (Launchrock is a 3rd party site we can't touch the numbers) by going back to v2.neighborrow.com and seeing how you are doing.. We will post the exact number of invites needed to reach your goal (for example, you need 8 to start a group)

Wednesday, April 13, 2011